Press
Tuesday 13th December
Small Werld - Nathon Mallon
http://www.smallwerld.com/style/low-and-behold
Wednesday 10th August
The Star – Charlene Gatt
THEY’RE two women from the West keen to bring high fashion to
Yarraville.
Lisa Cameron, 29, and Odette Barry, 26, are the brains behind Lo & Behold,
a new clothing store stocking local and international brands right in the heart
of Anderson St.
The pair first met when Lisa gave Odette her first job at Boost Juice when she
was 16.
“We had a working relationship initially and became friends,” Ms Barry
said.
“A few years ago, we decided that we’d like to open a new business together and
we love the West – I grew up in Williamstown and Lisa’s building a house in
Kingsville.
“There’s a few really good quality shops in Yarraville and we wanted to be part
of that.”
Ms Barry describes the Lo & Behold range as affordable, easy-to-wear
fashion.
“We’ve had a really warm reception from the local community, we’ve had so many
friendly faces coming in and introducing themselves. We’re a bit overwhelmed by
how friendly everyone’s been.”
The pair will open an online shop to complement the store by the end of
September.
Monday 8th August
The Vine - Alyx Gorman
How much fun is Jeremy Scott for adidas
Originals? A panda bear sneaker full of fun. So much fun that the day after the
brand had its little launch party, some styles were already selling out. So
much fun that boys felt compelled to dress like the critters repped in the
clothes, fortunately they didn't act like them... much.
Meanwhile, in Melbourne, a more civilised affair was taking place, the opening
of the Lo and Behold fashion boutique in Yarraville, a demonstration that style
can survive in the west. We love their windows best.
Tues 2nd August
Fashionising - Tania Braukämper
Nestled in Melbourne’s West sits Yarraville – the small but welcoming home to the usual things you might expect to find in a small but welcoming suburb: rustic cafes, a few bars that come to life on weekends, the Sun Theatre (a lovingly-restored remnant of the Art Deco era) and a scattering of small boutiques.
On Friday night a new addition to the Yarraville scene was unveiled. The black and white sign above the store’s narrow doorway doesn’t so much inform as announce its title of ‘Lo & Behold’, as if to say Lo & Behold! The West is fashionable after all.
That won’t come as a surprise to many who are already in-the-know – but they can rejoice knowing that the gap in the inner West for a place to stalk out urban cool brands has just been filled. Lo & Behold’s first drop sees effortless Friend of Mine knits brushing shoulders with Cheap Monday jeans and Skinny Nelson tees, while a glass cabinet houses funky pairs of Karen Walker sunglasses and bits of jewellery from discoverable brands like LAS Jewellery.
With exposed brick walls and a fit-out that’s themed around copper and laced with an industrial edge, Lo & Behold’s store is well suited to the pared-back cool of the stock it houses. Worth a visit for both, you can find it at 13 Anderson St, Yarraville.
If you can’t get there, keep an eye on loandbehold.com.au for an online store component coming soon. For more photos of the store and the crowd who munched, sipped and chatted their way through the launch event, click on the thumbnails.
http://www.fashionising.com/events/b--Lo-Behold-a-new-store-has-come-to-Yarraville-7367.html
